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Simply Orange Orange Juice Marketing and Sales Practices Litigation

MDL Number 12-md-2361

Case Summary

These actions share factual questions arising out of allegations that orange juice produced and sold by Simply Orange and Minute Maid is deceptively marketed as "100% Pure Squeezed Orange Juice," when in fact the orange juice is extensively processed. Plaintiffs allege, inter alia, that Simply Orange and Minute Maid deoil, deaerate, and pasteurize their orange juice, then store the juice in refrigerated tanks for long periods of time, and add chemically-engineered substances to mimic the flavor of "natural" orange juice. Defendants deny that their juice products are deceptively marketed, and indicate that they comply with the guidelines for orange juice processing and labeling set out in the applicable federal regulations.

Contact Information

Plaintiff's Counsel

Norman Eli Siegel (Liaison Counsel)
Stueve Siegel Hanson, LLP
460 Nichols Road, Suite 200
Kansas City, MO 64112

Sieger Weiss LLP (Co-Lead Counsel)
77 Water Street
New York, NY 10005

Carella Byrne Cecchi Olstein Brody & Agnello, PC (Co-Lead Counsel)
5 Becker Farm Road
Roseland, New Jersey  07068
Reese Richman LLP (Co-Lead Counsel)
875 Avenue of the Americas
Eighteenth Floor
New York, NY 10001

Defendant's Counsel

John K Sherk
Shook Hardy & Bacon LLP
2555 Grand Boulevard
Kansas CIty, MO 64108-2613